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The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.1. Email MarketingEmail marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.Increase your marketing results with these simple techniques which are given below:Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.2. Video AdvertisingPeople don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.3 .Guest BloggingGuest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.If guest blogging is done correctly, then you can get these benefits which are given below:• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.4. Social Media MarketingEvery small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.If you need to enhance your small business campaign, then try these methods which are mentioned below:• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback5. Live StreamingVideo live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.6. Influencers MarketingInfluencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.7. Hyper-Local MarketingHyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.

Over the years the definition of SEO has surely changed. Years ago everyone approached it like it was a giant science project and today it is approached for the most part like a marketing effort. Unfortunately we still see individuals and companies really butchering the craft of SEO and giving it a bad name by using shotty business practices and spammy efforts to try and “market” their websites.Here are my ideas of the drastic differences among taking a less than stellar approach to growing any business and taking a high-quality marketing approach to your overall search engine optimization movement.Everyone seems to have a special approach on how to get from point A to point B; some are worth mentioning and some are just downright disrespectful to the industry. The SEO industry is very important to keep clean and some out there really give SEO people a bad image.Here are some differences between good SEO and bad SEO.Keyword ResearchGood SEOPutting together a combination of soaring search volume keywords along with long tail keyword phrases and also some low search volume keywords elegantly and strategically through your website.Bad SEOSimply going after one word keyword for each page of your website eager you will be at the top of the search results for only high search volume keywords.Writing a Meta TagGood SEOCrafting a friendly user focused meta title tag in good taste using a targeted keyword phrase that is 60 web characters or less.Bad SEOTaking your meta title tag and over stuffing it with your industry keywords thinking it will work to your advantage when it comes time to rank in the search results.Writing a Meta Tag DescriptionGood SEOKeeping your website traffic in mind so your message can be heard when a website visitor reads your meta tag description in the search results. All this while utilizing your targeted keywords for that specific page.Bad SEOTaking a spammy approach and over stuffing your meta tag descriptions with the intentions of just trying to achieve rankings and forgetting about the overall user experience.Content OptimizationGood SEOAttractively utilizing keywords and long tail phrases into your existing content so a person can actually understand it and can still make a connection with what your business is trying to say or communicate.Bad SEOHaving so many keywords jammed into your content that it is difficult to even read.Press Release Writing & DistributionGood SEOWriting something worthy of an announcement to get your surrounding community chattering about it on their websites and in their blogs and distributing the PR through a small handful of industry standard press release distribution services.Bad SEOObviously constructing a PR piece that is solely meant for search engines and not a human being.Article Writing & DistributionGood SEOPlacing yourself as an authority in your niche or area of study and writing an article that your industry can actually benefit from is the way to go.Bad SEOWriting a massive amount of articles that most likely make no sense but are SEO’d to death is not a targeted approach.Directory SubmissionGood SEOChoosing highly trafficked and respected website directories to list your business in.Bad SEOTaking a software program that promises to distribute your information into thousands of directories that are virtually useless for you to be listed in.Video MarketingGood SEOMaking an instructive or promotional viral video that offers something unique to your industry while allowing for some SEO efforts when constructing titles and descriptions so they are search engine friendly.Bad SEORecording a horribly produced video just for the sake of making a video and not really having any substance to it with the only intention being to take up a parking space in the search results.Facebook MarketingGood SEOBuilding a Facebook fan page that is inviting to your audience and your community where you can spread the message to your followers about your business in any way you feel necessary.Bad SEOAttempting to send thousands of friend requests from a personal profile that has been structured to come from a business because it is easier to send out a request that way. This will get your Facebook account shut off.Twitter MarketingGood SEOBy posting useful information for your audience and your industry into your Twitter stream that doesn’t consist of just self promotional items.Bad SEOSending out self promotional messages or affiliate links all day long without adding any substance to the conversation is not going to help anyone.Blog CommentingGood SEOGood blog commenting always ads to the overall conversation that is occurring within that blog post. Leaving behind a few good sentences that actually add value is the way to go.Bad SEOShort little messages letting someone know they have a great post is not going to add any value and it is an approach that adds absolutely no value to anything.These are some of the areas that I think need to be looked at when you are starting to market your business online. Take the right approach when you first get going because you will be happy you did. Taking a tasteful approach allows you to build your brand and also impacts the way others in your industry will view you as a business.

Any business, whether it is home based or, a large enterprise that employs several individuals, choosing the best broadband deals would go a long way in helping the owner of the business save a great deal in terms of the money as well as the time invested. Irrespective of the nature of the size of the business venture, the number of employees that it employs or the genre of the business, it would need a phone as well as an Internet to operate and function these days. It becomes imperative that business owners thoroughly analyze the existing market and only then opt for the best broadband package that would best suit their company’s financial as well as future prospects.While going in for Business Broadband Deals, it would augur well for companies to compare several other packages available, procuring quotations from other service providers and comparing them, apart from visiting the websites of the companies and comprehensively scrutinizing the feedback of the customers as these measures would only help in accelerating their savings. By choosing both the phone as well as the Broadband packages as one collective deal, the customers secure the benefit of saving hugely on the price per deal. But on the other hand, if the customers take the time off to compare a variety of providers before getting to closing in on one, they stand a better chance of finding a better service provider at a more affordable cost. Based upon the number of employees in the office, the number of computers installed apart from the number of phones used by the employees, it would always be better that the business owner chooses to go in for a Business Broadband Deal that is wireless, as so that each employee not only has an access to the internet, but also to the wireless phone connection at their work stations.There would be multiple Business Broadband speeds. Depending upon how many computers are there on the network and the network speeds that the business houses are wanting to conduct their businesses in, it would be far more practical and viable that the business enterprises go in for faster network speeds so that their customers could get to have a quick insight into the inventory orders placed and any other information as fast as they possibly could or perhaps redress issues that might come with a client or a client order. A speedy and a quick broadband connectivity would also mean a better productivity of the employees, maximum output as well as better client response and revenues.Businesses these days prefer to opt for bundled up packages of both the phone as well as the Broadband Deals as they come by at lower rates as well as services. These packages also rest assure the customers that the quality of the services as well as that of the Internet would be as fast and as easily accessible as ever.HOW DO COMPANIES GO ABOUT CHOOSING THEIR BUSINESS BROADBAND DEALS:Getting the best of the Business Broadband Deals is not that difficult a proposition. No matter what the size of the company might be,there are Broadband package to befit every business and every budget.SUPPORTThis would mean that the company is not left in the dark, if and when the Internet connection snaps off. As most levels of business packages offer some level of extra support, the businesses would not have to be left in the lurch without any adequate backup support, never mind if it only is a dialup support.SECURITY SUPPORTThis ensures that the companies go in for a good as well as an economical service provider, that saves both the time as well as the money of the business owner in terms of ANY lost files and information being both saved as well as retrieved, as when necessary. Since hackers generally target business computers rather than home computers, it would auger well for business houses to keep their internet connection secure with the basic security. And most Business Broadband packages come with the extended facility where, the customers could get to choose the levels of security that would best suit their company at all levels.RESTRICTIONSThis is one other aspect that business owners need to worry about and not the home owners per se, as the businesses would have to use various connections like the FTP and the Web Servers from their existing servers. Normally, it is pretty simple to organize and set up these types of ports that come with these extended services. But to do this, the customer has to ensure that the business has a static IP address which would mean a single address to any Business that does NOT change and one that is constant, unlike a home based Broadband.PRICEThis feature as well as factor is incredibly important as this would play a crucial role in helping new establishments and companies save up on HUGE revenues when they desire to set up their business ventures. A better way to get the best Broadband deal, would be through comparing the prices of other service providers, their price, the quality of their service, the customer support offered. Nevertheless, what has to be reckoned with is that not all Business Broadband packages come with similar affordable rates and services.CONCLUSIONWe are in the time and age of a communication revolution and communication influx. Businesses have over the recent past, completely metamorphosed the manner in which they operate and function. Technology has incredibly transformed the very fabric of business functionalities. The need of the hour is for businesses to be more technologically savvy and adapt to the changing technological environments, so that their businesses become more lucrative for their clients and their employees in turn get to become more productive and efficient. The future is all about choosing the best of Business Broadband Deals that enable organizations to accelerate the momentum of their businesses and gain better profits.

With the ever changing world out there and available ways to pay your bills with a card for entertainment when you are on the go. Rather than having cash or having to withdraw cash the logical choice is a credit card and in this case because you are a frequent flyer a traveler and like to enjoy life to the fullest this is perfect for that type of person the visa signature entertainment card. The visa is beneficial in more ways than one as can be used for gaining rewards in entertainment. By booking your movie or theatre ticket online you will receive a discount and also be able to book in advance before tickets are available to the public, and also book hotels at a discount rate and much more.Facts about Visa Signature Entertainment credit cardMany banks provide this visa signature card there are a couple of different types that can be used and mainly for the benefit of the holder. The other is a small percentage of the transactions are passed on to a charity. Plus interest with this card isn’t using the variable rates like a common credit card, as the interest rates can change anytime without notice, but if changed whilst using this card they need to give notice in writing to the consumer at least a month in advance. For peace of mind your card is linked by a certain system called VisaNet and gives you direct access to any provider in this huge network of financial partners 20,000 + to be exact.Benefits of a Visa Signature Entertainment credit cardAs mentioned in the summary this visa can used to book any type of entertainment and you will receive a discount on your tickets bought. Also have access to the ticket before they go on sale to the general public and know about up and coming movies shows before the general public special events also like the circus coming to town. Another benefit of having the signature entertainment including the entertainment section is if the card is stolen there are emergency cash advances available normally within 24 hours. Travel insurance is usually provided when you use this credit for booking airline tickets. Another added extra is the Concierge service which provides you with recommendation on entertainment and hotels and business planning if needed also. Related to the cards benefits is the online resources to view and find tickets and all the time is updated daily with new promotions so one day maybe nothing you are after but the next a lot of eye opening deals and offers, so its best checked every day.Purpose of the Visa Signature Entertainment credit cardThe reason behind this credit was specifically for entertainment purposes so by offering the consumer the discounts to use their credit cards online and for entertainment it has given the sellers the chance to boost their sales and also offer the discounts related to the sale and benefit finally going back to the consumer. So apply today for the visa signature entertainment credit card if you want freedom to pay for your entertainment and flights, hotels and business trip to be planned in advance movies and concerts and even events like hot air ballooning, I would thoroughly recommend applying today to enjoy all these benefits offered to you as the consumer.Rick Ling

There is a reason most of us depend on our friends or ourselves for making important investment decisions. It is hard to find a dependable professional source of investment advice. There is no dearth of places to turn to for investment advice, but the decision to put a portion of your financial future in someone else’s hands should be made very carefully after collecting sufficient information.What are the different types of financial and investment advisors?
Investment advisor is a professional firm or an individual that advises clients on investment matters. They may manage trust funds, pension funds and personal investments like stocks and mutual funds on their customer’s behalf.
Financial planners offer investment advice and help clients with savings, taxes, insurance, estate planning and retirement.
Brokers buy or sell stocks, mutual funds, bonds on their customer’s behalf.
How do I pick a good investment advisor?Ask your friends and family if they know a good investment advisor. Also compare price quotes from multiple qualified investment advisors listed on B2B marketplaces and ask them for an appointment.Interview your financial advisor extensively, judging their professionalism and experience. Let him or her learn about your tax situation, fiscal health and long term goals.Ask the following questions to narrow your search for an investment advisor.
What experience do you have?
Where are you registered?
What investment services do you extend?
Do you have all the required licenses.
How much money do you manage for other clients?
How have your investments performed in the past one to ten years?
How will you assist me with my investments?
How are you paid?
Do you require a minimum investment?
How are you different from other investment or financial advisors?
Learn how your advisor gains from youInvestment advisors are paid either a percent of the asset value they handle for a customer, a fixed or hourly fee, or a combination of all. They have a fiduciary responsibility to act in your best interest while making investment decisions on your behalf. It is best to at least partially compensate the investment advisor based on his or her performance. In such an arrangement, the investment advisor makes a commission only if he or she meets your investment goals. Be wary of investments that pay a large upfront fee to the investment advisor or lock you into investments that levy a withdrawal penalty.Check credentials and referencesIt is important to check references and credentials. For example in the US ask for ‘Form ADV’ for the advisors, which provides you with the advisors background, services offered, mode of payment and strategies used. Form is obtainable from the advisors, the SEC, state security regulator or those advisors managing $25 million or more in client assets. Also inquire about the advisors educational and professional background.Know how to evaluate your advisorsOnce you have hired an investment advisor, remember to evaluate his or her performance at regular interval. It is also important to meet with them regularly to review short and long term goals and to adjust your investment portfolio. Apply the following standards for evaluation.

Review performance: Check regularly how your money is doing in the investments advocated by your advisor. Evaluate portfolio performance with regard to investment goal and risk tolerance for invested assets. Use a proper benchmark or metric matching your investment strategy for various assets. For example if you have invested in stocks, use the market index as the benchmark for comparison.

Cost-benefit ratio: Though your money maybe doing well, it is important to ascertain the ratio of investment return delivered by your advisor to his or her earnings. Are you paying more than you thought for the investment return?

Quality of investment recommendations: Evaluate and test your advisors knowledge of the latest investment approaches, preparedness to stay above the rest in the changing market and insights or suggestions on new investment strategies.

Working relationship: Your investment advisor should regularly communicate and update you about your investments.

Personalized service: advisor should regularly review your investment goals and preferences and tailor the investments accordingly. You should be wary of investment advisors who show too much reliance on software programs to create your portfolio.
Hiring a good investment advisor is important to secure your financial future. Hire someone you can trust and can easily communicate with. If you advisor does not perform as expected, set up a meeting to rectify the situation else find someone who could be more helpful.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.